07.26.08

Peter Perfect

Posted in Main, business-a-go-go at 12:37 pm by carrie

Have you seen this show, “Peter Perfect“?

They find struggling businesses and Peter does a makeover on the business and gives all the workers/owners makeovers, too. They even dress them in outfits or uniforms that match their new store. It can get a little over the top and repetitive… but I love to see the before and after for each shop they transform. All of the locations are in Southern California and it’s truly amazing what they can do for each business.

Peter talks about branding, making your front window pop and the overall feel of your store. He’s big on getting rid of the clutter, a cohesive color palette and the changes he does are all really quite simple… although he does have the advantage of thousands of dollars and a crew of people helping! He uses an expensive graphic design company to overhaul logos… then someone comes up with a theme and style of the business… his big thing is “branding” by really creating an image with your business. Your customer has to know who you are when they walk through the door. Many of the businesses had HUGE logos painted on their back wall or counter as you walk in, it’s simple but it’s really a great idea. They come in and throw all the old fixtures out, slap on a new coat of paint and clean the place up.

I think what is so great about this show is that the “afters” are so dramatic. When you are a business owner, you really get emotionally wrapped up into the store and it’s almost impossible to stand back and see what your flaws are, where you should make changes or where you should invest your money. You need a business coach or neutral third party to step in and help guide you when you have these emotional blinders on. Peter is a tad heavy on the obnoxious dial (He says, “I’m not gay, I’m British!” whatever that means), but he and his team get the job done and inject a much-needed spark of energy into each business and he gives these business owners a new direction and some hope. I would love to do what he does :)

If you get a chance to watch this show, I would recommend it! I think you can even download episodes on i-tunes if you don’t get the style network (I’m not 100% sure that’s the channel).

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